Episode 13: Web3 Brand Development with Vayner3 President, Avery Akkineni

As more consumers use various blockchains and become familiar with the space, businesses are looking to NFTs as another marketing channel.  Avery Akkineni, President of VaynerNFT (now “Vayner3”), is building the bridge for companies to join Web3. Avery joined Gary Vaynerchuk’s team in 2018 from Google to help grow VaynerMedia in the Asia Pacific region and is now the President of VaynerNFT. 

Like any type of marketing, NFT branding/community building has evolved and will continue to evolve. We cover a broad range of topics from how brands plan to leverage the utility of NFTs to how a digital wallet can be a form of self-expression online. Avery chats about her experiences working with brands, like Pepsi, US Open, and Budweiser, to incorporate NFTs into their marketing efforts. The impact of NFT utility will be critical, especially for the world of marketing with big brands. Whether you work at a large corporation or own a small business, this is a great episode to start learning about NFT branding and Web3 marketing.