Some of our favourite episodes…
Episode 64: Starbucks’ On-Chain Loyalty Program is Kicking Butt… Why This Brand Strategy Works Ft: Adam Brotman
Adam Brotman of Forum3 helped envision and launch what's currently seen as the shining example of blockchain-based customer loyalty programs - the Starbucks Odyssey experience.
Episode 63: How the Next Iteration of the Internet Will Transform the Fashion Industry and Benefit Independent Designers and Luxury Brands Ft: Michelle Reeves
Business leader and web3 innovator Michelle Reeves speaks on how blockchain and other emerging technologies can support the work and careers of independent fashion designers and the business of big luxury brands.
Episode 62: Delight Your Customer with Transformational Brand Engagement Strategies Ft. Matias Marquez
How should consumer brands be thinking about engagement opportunities in 2023? Matias Marquez, CEO of ethos provides an overview of digital assets (NFTs) and how they can drive meaningful engagement for brands.
Episode 58: VeeFriends President, Andy Krainak on Navigating Short Term Wins with Long Term Vision as a Web3-Native Intellectual Property Company
What are some of the biggest brands and companies active in the web3 sphere thinking about in today’s landscape?
Episode 56: How to Nurture Strong Brand Partnerships in Web3 with Lisa Mayer of Boss Beauties
What does a brand that has now partnered with Barbie, Rolling Stone, NARS, and more look to do next?
Episode 45: Building a Web3 Future with Atari X
Welcome to Atari X – the Web 3 division of the much loved and historical company Atari! This division was formed in early 2022, and it was a consolidation of Atari’s interest in the Web 3 blockchain space. Our guests believe that there is room for everybody in the Web 3 space, and that gaming has a huge potential.
Episode 22: Rethinking CPG Brands in a Web3 Era with Maggi Xu of GMGN Supply Co.
Imagine if Consumer Packaged Goods (CPG) brands like Nestlé or Unilever started as Decentralized Autonomous Organizations (DAO) and you were invited to be a stakeholder from the start. gmgn Supply Co. wants to do it better, together. They are seeking the ambitious vision of 100 community-built CPG brands.
Episode 26: Building Communications and Community with Maha Abouelenein
Maha is founder of Digital & Savvy, a strategic communication consulting firm with offices in the USA and Dubai. She manages the personal brand PR for Gary Vaynerchuk and consults for other high-profile individuals and companies, including Dr. Deepak Chopra. Today, she helps brands and IP owners find their voice in web3, helping them grow communities through effective communication and learning how to create long-term value.
Episode 14: How NFTs & Web3 Partnerships will Change the Game in Your Professional Life with Kelsey Cole
Kelsey Cole helps people “fall in love with the future”. Her expertise is taking complex ideas, and turning them into beloved brands. She’s worked with brands like The Grammys, Tesla, Blockworks, TIFF, the United Nations, Boss Beauties and many more. This episode is packed with actionable insights on how to grow a network and career in Web3, and offers a strategic roadmap for success for many professional endeavours.
Episode 13: Web3 Brand Development with Vayner3 President, Avery Akkineni
As consumers begin to use various blockchains and touch the web3 realm, businesses are asking themselves what the opportunities may be. Avery Akkineni, President of Vayner3 (previously VaynerNFT), is building the bridge for companies to join Web3 in strategic and comfortable ways. Avery chats about her experiences working with significant brands like Pepsi, US Open, and Budweiser - companies who are leading the way finding the intersection of marketing, brand/community/loyalty building, and blockchain technology.